"Prince Albert in a can"

The brand is the basis of a practical joke, usually made in the form of a prank call. The prankster typically calls a store and asks if they have "Prince Albert in a can." When the unsuspecting clerk responds "yes" (because the tobacco is typically packaged in a can, though other forms of packaging also existed), the caller follows up with, "Well, you'd better let him out!" or "Then why don't you let him out before he suffocates!?"[6][7] Another, more crass form of this call went "Do you have Prince Albert in the can?" When the respondent said "yes," the caller rejoined, "Well let him out before he drowns!"